In the first year of the media designer course, I did an internship for 5 weeks. During this internship I worked out a project for Mathijs Post together with a number of classmates. Mathijs wants to set up a new company for plotting bicycle routes along various producers. With this he wants to reduce the gap between the producers and the people.
During the internship, my friend and I were responsible for the tone of voice and typography. This is something you don’t easily do as a media designer. I therefore found it very educational and in my later internships this knowledge was needed several times.
I made this poster using the photos, illustrations and the logo made by the other classmates.
This is a page from the brandbook. I have written here which language is spoken within the company, spelling rules, the appearance of the text and the tone of voice.
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